Anheuser-Busch, the parent company of Bud Light, has made the difficult decision to implement layoffs that will impact a small percentage of its workforce in the United States. The company’s Chief Executive, Brendan Whitworth, emphasized that these changes are necessary for the long-term success of the organization. The layoffs primarily affected corporate and marketing positions in major U.S. offices.
Conservative activists initiated a boycott of Bud Light after transgender activist Dylan Mulvaney collaborated with the brand, leading to a decline in sales. This decline in Bud Light’s market value amounted to billions of dollars, while competitors like Modelo and Coors Light experienced an increase in sales during the same period. Industry experts predict that if this trend continues, Modelo Especial may surpass Bud Light as the top-selling beer in America. Additionally, the decrease in Bud Light bottle production has resulted in layoffs at the Ardagh Group, a partner of Anheuser-Busch.