Title: Bud Light’s Market Dominance Slips as Controversial Partnership Takes Toll

Anheuser-Busch Inbev, the parent company of Bud Light, experienced a decline in revenue for the second quarter due to the backlash surrounding its campaign featuring transgender influencer Dylan Mulvaney.

Title: Bud Light Drops to Second Place in Beer Sales Amid Backlash
After being the top-selling beer in the US for over two decades, Bud Light lost its leading position in June, falling behind rival brand Modelo Especial, which is also owned by ABInBev.

Title: Bud Light Faces Backlash and Boycott Over Transgender Influencer Collaboration
Criticism and calls for boycott emerged following Bud Light’s decision to collaborate with transgender influencer Dylan Mulvaney, culminating in the sending of a personalized Bud Light can to Mulvaney, who then shared it with her substantial social media following.

Title: Global Brands Shield Anheuser-Busch Inbev from Revenue Loss
Despite the decline in Bud Light sales, the overall revenue for the beer giant increased by 7.2% in the second quarter to $15.1 billion, thanks to the strong performance of global brands like Stella Artois and Corona.

Title: Stable Earnings Despite Controversial Transgender Influencer Partnership
Anheuser-Busch Inbev reported a solid 5% rise in normalized earnings before interest, taxes, depreciation, and amortization to $4.9 billion, despite the turmoil surrounding its collaboration with transgender influencer Dylan Mulvaney.

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