In an unexpected turn of events, what was initially seen as a partnership aimed at inclusivity has now become a subject of controversy and backlash. A former employee of Anheuser-Busch has come forward, alleging that Bud Light’s association with transgender influencer Dylan Mulvaney was a calculated move to permanently alter the brand’s target market.
Mulvaney’s photo featuring a personalized Bud Light can on Instagram sparked a negative response from the public, resulting in a significant decline in sales. Although the CEO of the company insists that they never intended to be involved in a divisive conversation, an anonymous ex-employee suggests otherwise. According to this insider, the partnership was a strategic maneuver that was carefully planned and executed.
During an interview with Tomi Lahren on OutKick, the former employee voiced the sentiments of many disgruntled individuals within the company. They claimed that the decline in sales and the partnership itself were seen as detrimental to Bud Light, describing it as a “very bad idea.” The ex-employee even went as far as speculating that this might be a deliberate attempt by the corporation to undermine its own American roots.
The acquisition of Anheuser-Busch by InBev brought about significant changes within the company, as explained by the former employee. They believe that the decline in Bud Light sales might be used as an opportunity to restructure employee benefits and company standards, leading to potential layoffs and renegotiated contracts.
The ex-employee stated, “It’s quite obvious that this was not a mistake on their part. They must have anticipated these repercussions.” Recent NielsenIQ data supports this claim, showing a 24.4% decrease in Bud Light sales compared to the previous year. Over the past four weeks, sales were down 24.6% relative to the same period last year. Additionally, Bud Light has lost its longstanding title as the best-selling beer brand to Modelo Especial.
The ex-employee expressed their anger towards the company on a corporate level, believing that they were fully aware of the consequences but allowed it to happen nonetheless. While their thoughts remain speculative, they are disillusioned by the current state of the brand, which is a far cry from what it once was.
In conclusion: A Former Anheuser-Busch Employee Reveals an Alleged Strategic Plan to Change Bud Light’s Audience