The spotlight was on Tony the Tiger, the beloved mascot of Kellogg’s Frosted Flakes cereal, at the glitzy Tony Awards event on Sunday. Tony made a bold statement by accompanying Dylan Mulvaney, a flamboyant transgender influencer, down the magenta carpet at the prestigious United Palace theater in New York City. The crowd was in for a surprise when Tony unexpectedly joined Mulvaney’s photo shoot, causing a gasp and a stumble from the influencer.
Fans and onlookers couldn’t help but speculate about a potential brand partnership between Tony the Tiger and Dylan Mulvaney. Laura Newman, Kellogg’s Senior Director of Brand Marketing, addressed the rumors by expressing Tony’s excitement to celebrate talent and create a memorable “Tony” moment after the awards ceremony. Newman mentioned that Tony would be presenting gold bowls filled with Frosted Flakes, but did not comment on any brand collaborations.
However, not everyone was supportive of Kellogg’s association with Mulvaney. Conservatives quickly voiced their disapproval on social media and called for a boycott of the Kellogg Company. The phrase “GO WOKE, GO BROKE” became a rallying cry for those opposing the partnership.
This is not the first time Kellogg has shown support for the LGBTQ+ community. In 2021, the company partnered with the Gay and Lesbian Alliance Against Defamation and released a special “Together with Pride” cereal.
Mulvaney, the influencer involved in this controversy, has a history of stirring up trouble. A previous partnership with Bud Light resulted in a significant boycott of the beer brand, leading to a steep decline in sales.
In a society where taking a stance on social issues can have a significant impact on a brand’s success, what is your opinion on this Tony-Mulvaney moment? Do you believe a boycott against Kellogg’s is on the horizon? Should brands choose sides or remain neutral in the culture war? We invite you to share your thoughts, engage in discussion, and keep the conversation alive.