Supermodel Gisele Bündchen has joined forces with fellow Victoria’s Secret supermodels Naomi Campbell, Adriana Lima, and Candice Swanepoel for an exciting reunion in Victoria’s Secret’s new “Icon” campaign. The company recently announced the collaboration, which also includes Emily Ratajkowski, Hailey Bieber, Adut Akech, Paloma Elsesser, and Sui He.
Bündchen, who had a successful run as an Angel but left Victoria’s Secret in 2007, expressed her excitement about her initial contract with the brand in her 2018 memoir. Although she was comfortable with lingerie modeling during her early years, she later felt less at ease with revealing runway outfits. Her decision to not renew her contract in 2006 was driven by her desire to move on from that phase of her career.
In a recent interview with British Vogue in 2022, Bündchen reflected on her time as an Angel. She mentioned her preference for outfits that covered her back and expressed her excitement about the energetic runway shows.
Bündchen’s return to modeling has included collaborations with renowned brands like Louis Vuitton and Jimmy Choo. This resurgence in her career aligns with the news of her divorce from Tom Brady.
The “Icon” campaign showcases a diverse collection of bras, panties, and lingerie that celebrate individual body shapes. It represents the brand’s commitment to embracing diverse representation and empowering wearers to feel confident and comfortable in their own skin.
Several models from the campaign will also participate in Victoria’s Secret’s reimagined fashion show, “The Tour,” which highlights emerging global creatives. The annual Victoria’s Secret Fashion Show was discontinued in 2019 due to factors like declining lingerie sales and ratings.
Janie Schaffer, Chief Design Officer at Victoria’s Secret, expressed her enthusiasm for the launch of “The Icon” collection, emphasizing its purpose of enhancing natural body shapes while providing support and a seamless appearance. The campaign not only celebrates the legacy of these supermodels but also promotes self-confidence and individuality.