In a recent interview with conservative host Tomi Lahren on “Fearless,” Billy Busch, a member of the original Anheuser-Busch family, expressed his sincere intention to repurchase the company from its current owners, Anheuser-Busch InBev. Busch aims to restore the brand to its former glory by implementing the successful strategies of his family’s legacy.
The original Busch family sold Anheuser-Busch to InBev in 2008. However, the company faced significant backlash and a boycott after its decision to feature a transgender woman, Dylan Mulvaney, as a spokesperson for Bud Light. Expressing disappointment in InBev’s marketing approach, Busch suggested that the parent company lacks an understanding of its core customer base. He highlighted his family’s emphasis on building strong relationships with bar owners, restaurant owners, and liquor store owners as an effective means of connecting with consumers.
Additionally, Busch criticized InBev for relying on advertising strategies that cater to “woke students” from “woke colleges,” emphasizing the importance of comprehending the core customer demographic instead. Undeterred, Busch passionately declared his readiness to be the first in line to repurchase the brand if InBev expressed any interest in selling it. He assured InBev of his commitment to restoring the brand’s previous greatness.
As of now, Anheuser-Busch InBev has yet to respond to Busch’s proposal. However, his dedication to rejuvenating the company and his familial connection to the brand may prove to be compelling factors in the decision-making process.