In an exciting announcement, Anheuser-Busch has reestablished its partnership with the Washington Commanders for the upcoming 2023 NFL season. This collaboration marks a significant return after their previous contract was ended in March 2022. Anheuser-Busch, known for its recent controversy involving a Bud Light campaign featuring transgender influencer Dylan Mulvaney, will once again serve as the team’s official beer sponsor.
Team president Jason Wright expressed his enthusiasm for this renewed alliance, highlighting the organization’s commitment to enhancing the fan experience. He praised Anheuser-Busch’s involvement at FedExField and its demonstration of confidence in the team and dedication to loyal NFL fans.
The decision to part ways with the Commanders last year coincided with investigations into alleged workplace misconduct and sexual harassment by the team’s former owner, Dan Snyder. Although Anheuser-Busch did not explicitly state that the termination was linked to Snyder’s investigations, insiders within the NFL organization suggest that it likely played a role.
Following the team’s acquisition by a consortium led by billionaire investor Josh Harris in May 2023, the Commanders were eager to attract new sponsors. The change in ownership brought optimism for increased suite and sponsorship sales.
Vice President of Partnerships at Anheuser-Busch, Matt Davis, warmly welcomed the Commanders back to the NFL roster and expressed excitement about enhancing fan experiences. The long-standing connection between the franchise and the Washington brand is expected to bring joy to fans throughout the season.
This revived partnership promises a variety of fan-oriented events and initiatives. Bud Light, as a sponsor, will host events and giveaways for fans who are 21 and older, hold a season kickoff celebration at Franklin Park, and present the “Bud Light Easy to Summer Concert Series” at the field. The brand’s involvement will also extend to pregame festivities, an in-game cheering section, and prominent branding throughout FedExField.
Furthermore, Bud Light’s commitment to social responsibility is demonstrated through its support of the nonprofit organization Folds of Honor. Anheuser-Busch plans to donate a portion of proceeds to Folds of Honor, which provides educational scholarships to families of fallen or disabled U.S. military members and first responders. This long-standing partnership reflects a dedication to making a positive impact on deserving families.
As the Commanders and Anheuser-Busch renew their collaboration, fans can look forward to enhanced experiences, community engagement, and social responsibility initiatives throughout the upcoming NFL season.