Anheuser-Busch InBev Announces Layoffs and Loss in Sales Amidst Controversial Partnership

Amidst a fall in sales following a controversial partnership with transgender TikTok personality Dylan Mulvaney, Anheuser-Busch InBev has announced a series of layoffs. The decision was made in an effort to prioritize the company’s long-term success in the face of challenges resulting from the partnership. The layoffs primarily affected corporate and marketing roles in the company’s US offices, while brewery and warehouse staff were unaffected.

Bud Light, one of Anheuser-Busch’s flagship brands, experienced a significant decline in sales of nearly 30% compared to the previous year. The partnership with Mulvaney, which involved customized cans celebrating “365 days of girlhood,” sparked protests and boycotts against the brand.

CEO Brendan Whitworth addressed the backlash, emphasizing that the company never intended to be part of a divisive discussion and instead aims to bring people together over a beer. However, no formal apology was issued for the controversial partnership. As a result of the fallout, two employees, Alissa Heinerscheid and Daniel Blake, were placed on leave.

In a blow to Bud Light, Modelo Especial, a Mexican lager brewed by Constellation Brands, has taken over as the top-selling beer brand on a dollar basis. Meanwhile, competitors Coors Light and Miller Lite saw a significant increase in sales during the same period.

Overall, Bud Light’s controversial partnership with Dylan Mulvaney has had significant consequences for the brand, including layoffs and a considerable decline in sales. The company is now focused on rebuilding consumer trust and regaining its market standing. In the meantime, Modelo Especial has emerged as the leading beer brand, with Coors Light and Miller Lite experiencing growth amidst the upheaval.

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